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    • Aug 17, 2023
    • 1 min read

Sound On or Off? Recent Trends in Video Advertising

If we’re looking at engagement videos playing at 100%, most people preferred sound off (31.59% with sound on vs. 68.41% with sound off) and nearly everyone utilizes auto-play (99.87% used auto-play and 0.13% used click-to-play).


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