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The Power of Subliminal Priming: Impacting without Distracting!

“history of subliminal messages” studies with pictures show a significant result in favour of the subliminal prime.

Advertising is supposed to be impactful and clever, but not overpowering. There are plenty of examples you've likely seen many times without realizing it at the time, but still managed to change your perception of the brand. Why? They reached you on a subliminal level.

David Ogilvy, the modern father of Advertising, once shared this great quote: "A good advertisement is one which sells the product without drawing attention to itself."

Subliminal messages can do a lot of legwork for you well after the campaign is done. Great ads will be shared, and reach a near-viral status, if the message is clever and subtle.

But of course, even the best ad will eventually fall out of style. If you're looking to make a lasting impression on your prospects and customers (and make the most of your marketing spend), be subtle and clever with all your content.

Some real life examples of top brands using subliminal effect to create lasting impressions:

1. Pepsi vs. Coca-Cola Halloween Ad

This is subliminal messaging at it's core - subtle, but still clever. Pepsi released the image on the left and Coca-Cola responded with the image on the right. Pepsi's original ad is subliminal in that it makes the viewer think and chuckle a bit: it's funny to suggest that getting a Coke when you wanted a Pepsi is scary. Coca-Cola's response is perfect, as well, and becomes a great learning tool: sometimes, the tagline really does make the image.

2. SFX Magazine

SFX is a sci-fi magazine that began in 1995. The mag focuses on sci-fi and fantasy news - and some subliminal messaging to attract readers. Many sites have reported that the SFX logo often appears different when women are on the cover, making the reader view the title as "SEX." How much does sex sell? SFX has a circulation of about 26,000.


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